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ART AFFORDABLE TO EVERYONE

This is not just a statement. It’s a proven fact. Studies show art has a positive impact on our daily lives. So, to promote Artgoritmo, an online print art marketplace, we turned every single piece of artwork they sell into beautiful ads. The kind we’d all like to see more of when we scroll down our social media feed.

Beyond raising brand awareness, the goal was to make art widely available, not just a commodity for the savvy. Because everyone deserves to have more of what makes us think, feel and heal.

We created a digital campaign that brings more art to people’s lives, proving art is for all and it fits everywhere: in your living room, your studio, your room, your phone screen and even in your internet browser.

ART MAKES LIFE BETTER
CHROME EXTENSION

We designed a Google Chrome extension that transforms users’ browsers into an art gallery that shows them a new masterpiece from a local artist every time they open a new tab.

Client team:
Dámaris Álvarez, Jokin Urraza, María Rodriguez

Creative Direction:
Hugo Olivera, Jaume Leis, Enric Nel-lo

Client Experience Director:
Alba Cristóbal

Planning:
Aïda Vendrell

Copywriting:
Enya Murphy, Christian Matsumoto

Art Direction and Motion design:
Javier Fernández, Nicolle Rockstroh

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