When it comes to innovation, we are always here to help ?
We had the pleasure of collaborating with Cola Cao to test-launch their latest product from their labs. A cold version of the milk&chocolate delight, created to deal with summer heats and strengthen the marketing game in retail.
A brand for the product.
The first step was to choose a name. After some brainstorming sessions and subsecuent online consumer tests, the chosen one was "Frappé", a descriptive word already established in consumers' minds as an hedonist treat.