Branding project,
for a law firm.

Estudio Jurídico Balear is a top law firm from Mallorca with 20+ years experience.
With their first major rebranding, they aim to keep and strengthen their leader position.

When you need a lawyer, you are in some kind of trouble.
So we decided to create an identity that shows calm and comfort,
even in the hardest times.

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The Sea as a visual metaphor.

Being located in an island, sea is a part of local life and culture.
Identity reflects that, and strong typography suggest our adventureous spirit.

Estudio Jurídico Balear is brave enough to sail through hardest waters, and succeed.

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TECHNICAL TEAM

Creative direction:
Hugo Olivera, Jaume Leis

Copywriting:
Inés Masip

Art direction:
Jaume Leis, Elian Daghoum

Production:
Sigfrid Mariné

Strategy:
Aïda Vendrell

Print shop:
Grafiko

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