We took on the challenge of increasing volunteer support and pepped this year’s campaign up with new faces and younger voices, all spreading one same message to the rhythm of reggaeton:
Volunteer, whoever you are. Because donating time to help collect the most necessary products (oil, milk and tanned food) for those in need has nothing to do with age, gender, status, style or beliefs.
Belén Giménez, Sabine Hindersin
Hugo Olivera, Jaume Leis, Enric Nel-lo
Art Direction and Motion design:
Javier Fernández, Nicolle Rockstroh
Client Experience Director:
Lildami, Martí Mora, Mariona